3. Cookies, Google Tag and Conversion Tracking
The basic operation of this website sets no cookies — in particular no analytics, marketing or profiling cookies.
Only with your explicit consent (via the cookie banner) do we use the Google tag (gtag.js) provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Its purpose is to measure how our website is used (Google Analytics, e.g. pages visited) and how our ads perform (Google Ads conversion tracking), for example whether visitors start an appointment booking or make phone contact after clicking one of our ads. This sets cookies (e.g. _ga, _gcl_au) and transfers data such as your IP address, browser information and page interactions to Google. A transfer to the USA cannot be ruled out; Google is certified under the EU-US Data Privacy Framework.
The legal basis is your consent pursuant to Art. 6(1)(a) GDPR. Without your consent, the Google tag is not loaded, no connection to Google is established for measurement or advertising purposes and no tracking cookies are set (for Google reCAPTCHA on the contact form, see section 4). You can withdraw or renew your consent at any time via the "Cookie Settings" link at the bottom of every page.
For more information, see Google's privacy policy.